This article will be of interest to both PR and SEO professionals.
As part of this job, I try out various public relations tools, which I've decided to sum up in one comprehensive list. Thus, SEO professionals can benefit if they know more about best PR practices and tools.Īs PR manager for SEO PowerSuite, I pursue media coverage for our biggest content projects, for instance the recent page speed experiment. What's even more important, outreach seems to be an area where the lines between SEO and PR become blurry. Although great content tends to attract links by itself, you and I both know that reaching out to influencers, bloggers, and media never hurts.
To prove that, recent experiments have shown that sites with exceptional content depth rank higher. Have you noticed that brands, big and small, have turned into content producing machines? High-quality content is crucial for attracting customers through all digital marketing channels, including SEO.